Brand Design
Brand DesignTelling Your Story
Successful branding is telling a story to influence the emotions of your customer. When you can tell your customers in a few words exactly what’s different about your company, you’ve got your brand.
Many companies find it difficult to distill into a short phrase what they do, who they do it for, and why they do it. However, investment in your brand is well worth it. Good branding communicates a clear story, a clear story builds a connection, and connections are what sales are made from.
Brands We’ve Helped Build
We work with a wide variety of clients and industries and enjoy the challenge of creating a unique identity for each one. See some of our favorite brand design projects below.
The Craft & Cloud Process
1
Schedule a Call
Schedule a free one hour consultation to discuss your marketing goals.
2
Define Project
Create a plan and tailor the details of your marketing project or strategy.
3
Empower Growth
Put the plan into action and we’ll give you the clarity you need so that you can measure growth.
New Brand Guide
What questions should you ask before building or refreshing your new brand?
download the worksheet
Branding services we offer
Building Your Brand
Branding allows you to build relationships with your audience which can eventually turn them into loyal customers. Our goal in branding is to help you define your name, logo, colors, fonts, and presentations of how it will display across a variety of mediums.
Complete Brand Design
If not already chosen, we can begin by collaborating to create your business name. With a name established, we will then create a compelling logo which will combine typography, iconography, and colors to create a consistent, distinctive look customers will easily recognize. We will follow this in every repetition of your brand from website to advertisements to printed materials.
Brand Refresh
Like what you have but just need an update? We can refresh your brand by taking a look at your logo, colors, and implementation design to see how we could more effectively reach your target audience.
“Your brand is the single most important investment you can make in your business.”
~ Steve Forbes
Brand Design That Speaks
Why do I need a strong brand?
Creating a well-defined brand identity will bring in new demographics and clarify your business to customers. Good brand design will never leave potential clients wondering what your business does, the problems you solve, or why they should choose you over competitors. Defining your brand can seem like a vague or daunting task, but Craft & Cloud works with you to simplify the process and create cohesive brand design.
How we build your brand
We first understand your business values and target audience. If you don’t already have a great name chosen for your business, or are unsatisfied with your current name, we work with you to create a recognizable name for your company. We can then move on to logo design and select color schemes and typography to represent your brand. A Brand Style Guide helps to clarify your identity across all customer touch-points, from digital platforms to physical graphic design materials.
What next after branding?
Establishing a strong brand design language builds trust and recognition among your customers and differentiates your brand from competitors. Additional marketing projects need the solid foundation of brand design to perform to their greatest potential and grow your business.
Build your brand today
Get in touch today to refine your brand and grow your business. Discover more of our services or contact us for a consultation.