Glenrose Cabinets transitioned business ownership from one generation to the next in late 2021. With this change, they took a deep look into how they had evolved from being a cabinet shop to a retail store of indoor and outdoor furniture.

It was a good time to consider a name update and company rebrand that better reflects who they are today. However, they did not want to lose the strong customer base by confusing them with a drastic name change or logo redesign.

Through a multi-stage process, Craft & Cloud helped Glenrose change their name and design a new logo that balanced a modern and edgy look yet kept the classy flair that their old logo had. Today Glenrose Designs is embracing a new fresh face while maintaining loyalty to its successful history.