Sales & Marketing Strategist

Position Summary

Craft & Cloud Marketing is seeking a relationship-driven Sales & Marketing Strategist to help businesses clarify their marketing goals, develop strategic marketing plans, and serve as the initial point of contact during client onboarding. This role combines business development, marketing consulting, account management, and strategic planning. The ideal candidate is comfortable building relationships, leading conversations, presenting ideas, and helping clients understand how marketing supports business growth.

Primary Responsibilities

Sales & Business Development

  • Generate and follow up on qualified leads
  • Answering new customer phone calls
  • Conduct discovery meetings with prospective clients
  • Identify client goals, challenges, and opportunities
  • Prepare and present marketing proposals
  • Build long-term relationships with business owners and decision-makers
  • Attend networking events and community functions

Marketing Strategy

  • Develop marketing roadmaps for clients
  • Recommend appropriate services, including branding, websites, SEO, social media, advertising, photography, and video
  • Help clients understand marketing performance and ROI
  • Collaborate with internal creative and marketing teams to execute strategy

Account Management (secondary)

  • Serve as the primary contact for assigned accounts
  • Lead regular strategy and review meetings
  • Ensure projects remain aligned with client goals
  • Communicate timelines, expectations, and results
  • Identify upsell and growth opportunities within existing accounts

Qualifications

  • Experience in sales, marketing, account management, or business consulting preferred; willing to train but asking for a 3-year commitment
  • Strong communication and presentation skills
  • Ability to build trust with business owners and executives
  • Basic understanding of branding, websites, digital marketing, and advertising
  • Organized and detail-oriented
  • Self-motivated and able to manage multiple client relationships
  • Basic computer skills in file management, emailing clients, and data entry
  • Located in south-central PA and able to commute to Myerstown office

Ideal Candidate Traits

  • Naturally outgoing, enjoys meeting new people with a relationship-focused goal
  • Strategic thinker who can see the big picture, break it down and convert it into acheivable steps for clients to understand
  • Strong listener who asks good questions
  • Confident presenter and communicator
  • Solution-oriented and proactive
  • Values teamwork, integrity, and excellent customer service

Success Metrics

  • New monthly recurring revenue generated
  • Client retention and satisfaction
  • Proposal close rate
  • Growth of existing client accounts
  • Achievement of quarterly sales goals

Compensation

  • Base salary ($25-40 hourly) + overtime
  • Performance bonuses; paid holidays and vacation
  • Flexible hybrid work environment (in-office 2-3 days per week)
  • Laptop provided
  • Company vehicle provided or mileage covered
  • Professional personal development opportunities

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