Build a Marketing Strategy
For a marketing story to be effective, there are foundational principles that need to be strategically implemented. We can help you learn and execute strategies so that you can find sustainable growth.
Our 3 Phases of Marketing
1
Define Who
You Are
2
Create Your
Brand Identity
3
Tell Your
Marketing Story
Define Who You Are
The first core principle to define is the identity of who you are as a company. Secondly, who you serve also needs to be precisely defined. This means taking a comprehensive look at the services you offer and what solutions they provide for your customers.
In defining what those solutions are, we are then able to connect you, through marketing messaging, to the customers that are needing those solutions. It is not effective marketing to try to give your solutions to someone who doesn’t need them.
Our first step in the marketing process is to help you get these things defined and written down.
Create Your Brand
What is a brand?
A brand is commonly thought of as a business logo or colors. While that is correct, it is only a starting point. A brand encompasses any touchpoint that you have with a customer.
From the ad that’s seen, to the voice greeting they hear, to the way they are treated by the salesman, or the brochures they read and the sales invoice they leave with, are all places where you can continue to reinforce and build your brand identity.
Taking the time to invest in a well designed logo, brochures, website and other brand touchpoints is critical to ensure you have a coherent brand that communicates the same marketing message.
In the second stage of our marketing strategy, we focus on defining critical touchpoints and then building the key marketing components such as your brand logo and colors, brochures, lead generation, ads, etc., for those points.
The Marketing Story
In the final and ongoing strategy of marketing, we take your now defined brand and walk through a Marketing Path to ensure we are capturing the places of potential growth. This Marketing Path is a step-by-step analysis how you first attract customers and their journey to doing business with you. We identify key areas of marketing points and endeavor to capitalize on them and track with data points.
Making your first impression online
In the digital age of today, the key place where customers will learn about you is your website. With your website you can introduce yourself to your customers and show that you understand their pain points and what solutions you provide for them. In this way, you control the narrative about yourself.
Reaching new heights in search
A high percentage of people looking for a good or service, will turn to their mobile device and do an online search. Having a website that performs well for key search terms about your product or service is key to a well defined marketing plan. Getting a website to do this requires time and effort and doesn’t happen quickly, often requiring specific effort.
Tried and true physical marketing
But it goes beyond just website content, your ads that run in print, a postcard mailer, online posts in social media, your trucks or business sign are all places that your marketing story can be introduced and told.
The marketing story is built upon a solid foundation of company identity and branding. Bringing this all together through the Marketing Path strategy builder, we can help your business find meaningful growth.
Marketing Guide
What questions should you ask before creating your marketing plan?
download the worksheet
The Craft & Cloud Process
1
Schedule a Call
Schedule a free one hour consultation to discuss your marketing goals.
2
Define Project
Create a plan and tailor the details of your marketing project or strategy.
3
Empower Growth
Put the plan into action and we’ll give you the clarity you need so that you can measure growth.
Why Work with
Craft & Cloud
- We place strong value on good design.
- We value communication and relationships in projects.
- We bring valuable experience in the design and development fields.
- We want you to own and appreciate the final design and projects delivered.
Are you equipped for marketing?
Our goal is to create a wealth of marketing resources for you as a business owner to reference and educate yourself on how to market your business. We are here to help. You can read our blog or sign up to receive our posts directly to your email.
or sign up for the email series
Full Marketing Strategy
Getting to Know Our Clients
If you are looking for more than just off-hand marketing projects, we also offer full marketing strategy service. We begin by clarifying and documenting who you are as a business, who you serve, and what problems your services solve. Only after we fully understand your identity and service offerings can we effectively connect your brand with people facing the problems you can solve. A good marketing strategy will focus on targeting qualified leads, not pushing your brand to an uninterested audience.
Curating a Complete Brand Identity
Your brand identity is more than just your logo or colors. Your brand includes every touchpoint between you and your customers. Each ad, brochure, invoice, sales experience, and every other customer interaction should carry consistent messaging and voice. As a full marketing strategy agency, we look at every point of contact between your brand and your customer, and focus on thoughtful design and cohesive material that reinforces the brand message.
Build a Solid Online First Impression
Many customer’s first impression of your brand will be your website, making it an important starting point for great marketing strategy. Building a website that ranks well in search engine results for valuable search terms is the first step to a successful online presence. Your website design needs to be consistent with all your other marketing material and platforms to build trust and recognition with your existing and potential customers.
Partner With Marketing Strategists That Work With You
Clarify your brand and grow your business with Craft & Cloud Marketing. Contact us today to start your marketing strategy, individually tailored for your company.