Your Signature. Your logo represents in succinct form the entire narrative that establishes your brand. Fonts, colors, and tones—all of these components are determined by the story you’re telling. These elements from your logo will also be replicated onto all of your branding materials, creating your brand identity. Your logo makes a strong first impression and separates you from the competition.
A poor logo doesn’t mean a business will fail, and a good logo doesn’t mean a business will succeed. It just helps.
This is the primary face of your company. Usually it consists of your company name presented in some type of uniquely recognizable image or text. Presenting this image consistently forms your logo into the lasting face of your company.
Colors & Fonts
Whether you’ve thought about it or not, color schemes provide meaning for your company. Reds carry energy and urgency. Orange and gold tones speak of calmness and stability. Blue and navy carry a refined or authentic feel, and black can feel classic or even portray dark feelings. Choosing an appropriate color scheme and using it consistently across your ads, website, and brochures goes a long way in communicating who you are as a company. Fonts as well can carry meanings such as classic, traditional, or energetic. Proper pairing of fonts can positively reflect your company.