Logo Design
Logo DesignYour Signature
Logos We’ve Designed
Just as people’s faces are unique and we recognize someone because their looks stay the same every time we see them, so should a company’s logo be. We enjoy the challenge of creating unique logos for each company. See some of our favorite logo projects below.
The Craft & Cloud Process
1
Schedule a Call
Schedule a free one hour consultation to discuss your marketing goals.
2
Define Project
Create a plan and tailor the details of your marketing project or strategy.
3
Empower Growth
Put the plan into action and we’ll give you the clarity you need so that you can measure growth.
Custom designed logos
Logo
This is the primary face of your company. Usually it consists of your company name presented in some type of uniquely recognizable image or text. Presenting this image consistently forms your logo into the lasting face of your company.
Colors & Fonts
Whether you’ve thought about it or not, color schemes provide meaning for your company. Reds carry energy and urgency. Orange and gold tones speak of calmness and stability. Blue and navy carry a refined or authentic feel, and black can feel classic or even portray dark feelings. Choosing an appropriate color scheme and using it consistently across your ads, website, and brochures goes a long way in communicating who you are as a company. Fonts as well can carry meanings such as classic, traditional, or energetic. Proper pairing of fonts can positively reflect your company.
“A poor logo doesn’t mean a business will fail, and a good logo doesn’t mean a business will succeed. It just helps.”
~ Jakob Nielson
Custom Logo Design
Many potential customers’ first impression of your brand will be your logo, whether on your website or in print material. A logo’s role in building trust, recognition, and professionalism cannot be understated. A logo should work well not only as a standalone graphic, but also as the launch point for a cohesive brand identity.
How we create a logo
Craft & Cloud’s logo design service starts by understanding the story, mission, and audience behind your brand. We strive to craft a visual representation of your brand that is not only aesthetic, but also strategically meaningful and adaptable. We communicate with you through each iteration of the design process to ensure we can provide a logo that represents your brand and values well.
Creativity in an AI world
Craft & Cloud logos are intentionally developed from scratch, giving you various custom concepts to choose from and provide feedback on. We know that many AI (Artificial Intelligence) platforms can create logos, but we feel those services provide designs that lack authenticity and character that we build into the logo design process. As a professional logo design firm, we strive to create designs that work across all platforms, whether it’s needed for print material, digital uses, signage, or any other marketing projects. We also provide brand style guides to help define your brand identity through logos, colors, typography and more, so your logo and other brand elements can be used for all your marketing needs for years to come.
Defining your brand with a logo
A strong logo sets the tone for your entire brand and makes other marketing material more effective. Customers should be able to instantly recognize you logo and remember your brand. It also reinforces professionalism and legitimacy and helps you stand out from your competitors.
Contact us today to begin your journey with a new foundation for your brand.