When BJ’s Raw Pet Food contracted an online marketing company to improve their web presence, they soon realized they needed help with company branding and packaging design. Up until this point, the raw pet food they produced was packaged in clear bulk containers with a home printed label. It was apparent they needed help to improve their image when competing against other larger pet food companies. We began the package design process by creating a new logo and establishing some basic colors for their brand. The logo was designed to be bold and easily read with a friendly dog outline to complement it.

The container was a white poly container by Berlin Packaging and we wanted to create a universal graphic that all of the raw dog food could be packaged in. We would create individual stickers for the lid that could be printed and put on based on the product. We began by creating numerous mockups and printing labels to wrap around the container.

After several iterations and reviews we settled upon what we felt was a great design that solidified the new brand of BJ’s Raw Pet Food.