A fresh take on the farming experience.

For Cedar Crest, the ultimate goal is to ensure that any problem or need on the farm is quickly solved in the best interest of the farmer.

For a lot of the farmers that Cedar Crest serves, time is more important than anything, and the extra time that goes into repairing equipment and decreasing downtime could be channeled into another, usually more important, activity.

This project’s aim was to re-think the Cedar Crest brand image to be more modern, well-thought-out, and bolder. Elements that make up the core appearance of the brand needed to be updated and streamlined to fit into its market even better.

Down to Earth, Yet Vibrant and Passionate.

Daring colors with intense hues make the brand appearance almost ‘pop out’ at the viewer, making for an intense, hard-to-forget experience anytime a user interacts with the brand. The colors selected are largely inspired by hues that are associated with food, appetite and satisfaction.

Rich and solid colors make the brand appearance attractive and resonate with the audience. The blue creates a rich, trustworthy concept, while the gray helps to keep it down-to-earth. The vibrant orange adds a friendly touch to demonstrate the energy and passion Cedar Crest brings to the industry.