iLumiNation LED
iLumiNation sells retail truck accessories, specializing in lighting for all types of adventure and commercial rigs.
Their parent company came to us with a vision for a new division of the company that would deliver to the specific retail needs of their customers. They wanted something modern, yet robust and utilitarian that speaks to the quality they deliver.
The designer created three options to explore the preferences of the client. After feedback on the initial options, a couple more rounds of communication were used to nail down the icon, typography, and color scheme, producing a logo that both the designer and the client were happy with.
