SEO
SEO(Search Engine Optimization)
It is quite possible that many customers who are looking for your services or products do not even know that your website exists. How’s that for lost opportunity?
But never mind – SEO to the rescue! Our goal with SEO is to identify those customers and how they find information. We strive to not only bring them to your site but also engage them, turning them into customers who will actively reach out and do business with you.
Finding your website in search
On-page SEO
After getting to know your brand and who you serve, we research keywords and terms that potential customers might search. We then optimize the content on your site using these keywords to clarify your brand, helping customers and search engine crawlers understand what your business is about.
Technical SEO
We also strategically use the technical elements of your site, like metadata, URLs, and tags, to provide more context for search engine crawlers. When search engines such as Google can better understand your website, it will begin to present your site in results when potential customers search for relevant terms.
Local SEO
Some businesses rely heavily on business from their local communities. This is where Local SEO comes in. Craft & Cloud works with you to develop strategies to engage with your local community, building authority that Google and other search engines will recognize. This authority is a major factor in helping your business rank in location-based queries.
“Today is not about ‘get the traffic.’ It’s about ‘get the targeted and relevant traffic.’”
~ Adam Audette
Search Engine Optimization
Optimizing for the online age
In an increasingly online world, more and more customers are likely to discover your brand through your website. Even if your website is beautifully-designed and filled with great content and products, it won’t be able to perform without proper optimization. Search Engine Optimization (SEO) marketing serves as a long-term strategy for organic traffic and business growth.
How we optimize your site for search
As a full service SEO company, we start by understanding your brand and audience before we can begin researching keywords that potential customers will be searching, and that we can rank your website for. We create a strategic plan focused on content, structure, and technical optimization to integrate with your broader brand and marketing strategy. Our SEO services include on-page SEO like headings and text content, as well as technical SEO such as metadata, URLs, and tags. We can also target local SEO by optimizing for Google result page features like the local pack (the three business that sometimes appear at the top of a Google search). Once initial SEO content is implemented, we continue to track performance and ranking and make changes to keep your business at the top of search result pages.
Contact us today to build a website that works harder for you.