BASICS OF GOOD COPYWRITING Here at Craft & Cloud, we’re constantly stirring the soup. Okay, our work might not involve literal stoves and soups. But… we do have websites and marketing materials to cook up, and they involve a number of ingredients! One of which is … copywriting! If your mind immediately goes to the […]

COMMUNICATION WITH YOUR CUSTOMERS Now that you’ve defined both your own business identity and the identity of your ideal customer, you are ready to decide what message and medium you want to use to reach those customers. We could group our entire marketing effort under the 3 M’s of Marketing – Market, Message, and Medium. […]

WHY DO I NEED TO ANALYZE MY CUSTOMERS? In the previous blog, we talked about Step 1 of Marketing – Understanding the identity of your business in order to build a brand that influences the emotions of your customers. If you are able to influence their emotions, you will be able to build a connection […]

Why Do I Need To Define the Identity of My Business? Here at Craft & Cloud Marketing Co, we first seek to understand the identity of each business as we begin marketing for them and build their brand. Sometimes people ask us, “Why do I need all that? Isn’t it enough that I do a […]

Welcome to “The Drop” Craft & Cloud Marketing is pleased to bring you “The Drop.” What is “The Drop”? This is a blog type publication produced periodically by members of our team. Many times, we find that we explain a subject in detail to numerous clients. Other times we have topics of best practices in […]