WHY DO I NEED TO ANALYZE MY CUSTOMERS? In the previous blog, we talked about Step 1 of Marketing – Understanding the identity of your business in order to build a brand that influences the emotions of your customers. If you are able to influence their emotions, you will be able to build a connection […]

Why Do I Need To Define the Identity of My Business? Here at Craft & Cloud Marketing Co, we first seek to understand the identity of each business as we begin marketing for them and build their brand. Sometimes people ask us, “Why do I need all that? Isn’t it enough that I do a […]

Welcome to “The Drop” Craft & Cloud Marketing is pleased to bring you “The Drop.” What is “The Drop”? This is a blog type publication produced periodically by members of our team. Many times, we find that we explain a subject in detail to numerous clients. Other times we have topics of best practices in […]