Who is ShieldPro?
ShieldPro Metals is a building supplier based in Oakland Maryland, that primarily supplies metal siding, garage doors, and metal roofing to contractors and homeowners. A few years ago they came to us as they were assuming ownership of an existing metal supply company and needed rebranding with a new identity as well as expanding the lines of building materials offered. We created a logo, defined their brand and launched a website for them. As they continue to grow and define who they were, we realized the first website no longer clearly communicated who they were and what they offered to potential customers. The content of the original website listed the products they provided, but as products were added, it lost clarity, appearing disjointed and confusing. While the overall brand stayed true, the website design struggled to deliver the content of the products that ShieldPro Metals offered in an effective manner yielding a poor user experience.
Transforming the Website Experience
When it came time to redesign ShieldPro Metals website, we prioritized creating a seamless integration of clear content and purposeful design to deliver a unified message. Our primary goal was simple yet critical: ensure visitors could immediately understand the products and services offered.
Refining the Content
We began by working closely with ShieldPro Metals to clearly define their product offerings. This involved going through the content to make sure it was concise and reflective of their identity as a metal building supplier. By organizing the content logically and emphasizing their products, such as metal roofing, metal siding, vinyl siding, garage doors, etc., we ensured that visitors to the website could quickly understand the products the company provided.
Content Layout
Next, we worked on wireframing the website to create an intuitive layout that would guide users through the website. The new structure promoted better accessibility, making it easier for the user to identify the purpose of the website.
Design that Reinforces Content
With the content and layout established, we shifted our focus to the design. We worked on crafting a visual aesthetic that complemented their role as a building supplier using design to help deliver the content in a clear, concise way to the user. This involved designing elements that highlight important content, helping the user identify the information they need to know. These design choices reinforced the content and the ShieldPro brand recognition at the same time.
The Result: A Cohesive User Experience
The redesigned ShieldPro Metals website now delivers a cohesive and intuitive user experience. Thanks to the consistency between clear content and purposeful design, visitors can quickly identify the products the company provides. This also holds true to the other advertising and marketing projects we created for ShieldPro Metals.
Why Content and Design Go Hand in Hand
Effective websites rely on the seamless integration of content and design. Content provides the message, while design amplifies its impact, helping users easily understand a company’s offerings. At Craft & Cloud, we create websites that combine clear messaging with intentional design to deliver a better user experience. Does your website lack clarity in content or design? At Craft & Cloud we can help. Call us today to learn how we can help bring clarity and consistency to your website through clear content and design.