We have written before about the work IMPAC Communications is doing in helping their audience communicate with confidence. We recently had the privilege of working with them to design and layout their new book about the 5 Laws of Communication and how to use them.
Communicate with Confidence
Some of the questions IMPAC helps communicators answer are: How do I communicate so my audience understands me? Are there ways to communicate that will help my audience remember my message? Is it possible to cut down on preparation time without sacrificing quality? How can I become more confident when I am communicating?
In Communicate with Confidence, Daryl and Rick give you the tools to prepare and present your message so both you and your audience “get it” and enjoy the process.
Impac Communication Book
After many hours of writing, rewriting, and editing, Daryl and Rick brought us the near final manuscript. Working with a local printer they navigated book size, paper choices, and other specifications. We discussed registering the book with Library of Congress and purchasing an ISBN. Finally we needed a press ready design. The goal was simple, communicate the values of IMPAC and bring the brand to life in book form.
Reinforcing Clarity
Several cover design concepts and mockups later, we settled on a cover design that fit with the IMPAC brand. With the cover design direction chosen, we created the interior design layout. Clear hierarchy and clean elements enable the message of the book to be easily digested–reinforcing key information to the reader.
Looking to Publish Your Work?
We’d love to work with you to take your project across the finish line! Our team has the expertise to work with you to create a unique, quality final project. Contact us today.