In the heart of Pennsylvania’s Lancaster County, where Amish craftsmanship meets practical backyard needs, Eby Road Structures has been building more than just sheds and horse barns since 2002. Founded in a small workshop on Eby Road, the company quickly earned a reputation for high-quality board-and-batten structures that were durable, customizable, and beautifully timeless.
With continued growth, twenty years later, Eby Road Structures built a new, larger production facility. The expanded space unlocked bigger structure options, faster turnaround times, and greater capacity—marking an exciting new chapter for this wholesale manufacturer of sheds, cabins, horse barns, run-in sheds, and garages.
Our Process
First we met with Eby Road to discover who they are as a company. What products and services do they provide? Who is their ideal customer? What are the values the company is built upon?
At Craft & Cloud, we believe it is important to be intentional with branding. A manufacturer who is concerned about quality products needs a brand that has been just as meticulously crafted. A brand needs to connect with potential customers.
Eby Road had a brand line for some of their sheds under their Country Garden Collection. After some collaboration, in which we discussed renaming the current line and adding an additional name for the remaining sheds we decided to continue with the Country Garden collection and add the StableMark Collection branding to reach different customer bases.
Our Work
Intentionality doesn’t stop with market discovery. With the creation of a brand we designed matching logos to communicate a fresh yet classic look. With the logo and branding finalized, we split the brochure into the two brands and redesigned the catalog with a fresh new look.
The branding and photography needed to communicate the quality and craftsmanship of the brand. Ideally we shoot on location but that’s not always feasible so we rely on the photography and photoshop skills of our designers.
In addition, managing dealer communication through Mailchimp, makes reaching out to dealers with events, sales, and resources easier.
Stay tuned for their upcoming website refresh and more.
Needing Help with Branding & Marketing?
We’d love to work with you to position your branding and marketing for success. Give us a call to discuss the best plan for your business.