Every small to mid-sized business has a unique story waiting to be told. As a creative marketing agency, one of our services includes crafting brand videos, showcase videos, testimonial videos, and more. Our mission is to help you connect with your audiences in a meaningful way. We strive to transform your vision into artful, impactful media that resonates with your customers and aligns seamlessly with your brand. There are several types of videos we have helped customers create.
Testimonials
Are you looking for credibility? In an increasingly artificial world, authenticity is invaluable. Many company listing websites like Google, Facebook, or eBay realized this early on and made it possible for customers to leave reviews. Take the testimonials from your customers to the next level and capture them in a video. The video format provides a unique opportunity to combine a display of your customer and your product or service at the same time. Build credibility with potential customers using the testimonies of your satisfied customers.
Showcase
Are you passionate about your products? You have spent countless hours perfecting your skills and honing your craft. Capturing this dedication doesn’t just happen automatically. It is important to take the time to artfully capture the details of your products and present them in a carefully edited format. This takes some time and forethought of how and when you can capture this in a way that does your craftsmanship justice. Showing your timber frame building in the middle of bleak wintertime will distract from your craftsmanship in a negative way. Capturing your backyard hardscaping in the harsh midday sunlight rather than the gentle evening lighting will also skew a customer’s perception of your handiwork. A video capturing your professional work needs to communicate your dedication to customer satisfaction.
Brand
At Craft & Cloud, we value quality branding. Being consistent to your brand is important–even in a video. A video is another opportunity for a customer to learn more about you and your products or services so it is important that a video reinforces the brand image you are portraying elsewhere. Colors, typography, and logo elements are important, but so are the chosen setting of the shoot, time of day, capture styles, editing style, and more. Your video should complement your brand.
Promotional
Once again, for social media or general short promotional clips, it’s important to quickly and effortlessly communicate who you are as a brand and what value you are bringing to the customer. We can help you shoot a broad range of footage as well as edit a wide array of clips based on whatever you need to promote.
Do you need a video?
At Craft & Cloud we enjoy turning your handiwork into artful media that makes an impact. We realize that small to mid-sized businesses need cost-effective solutions that don’t compromise on quality.
Belmont Trailers was one of the customers we recently had the opportunity to work with to help them create a trailer walk-around style video. One main goal was that the videos would strike customers as genuine while also being professional. Here is the result of professional video production focused on that goal.
Another video customer was IMPAC Communication. We took the opportunity to document their conference, gathering testimonials and behind-the-scenes b-roll over the course of a couple of days. We captured content for testimonial, promotional and educational videos. This gave us material for several videos intended to capture the energy of the event and reinforced their brand’s presence.
We have a variety of videos posted on our YouTube channel that are anything from short demonstration clips to full produced promotional videos.
Whether you’re a business owner looking to elevate your brand or a marketing professional seeking a trusted partner, Craft & Cloud Marketing is here to bring your story to life. Let’s create something extraordinary together.