Cedar Crest Equipment is a well-known, trustworthy company that offers farming equipment sales and service, from manure equipment to barn stalls. Whether farmers are looking to upgrade their equipment or have their equipment reliably serviced, Cedar Crest is there for them. When we began working with them to improve their company presentation, the general feel of their branding was weak and somewhat scattered. We analyzed various branding elements to suggest improvements and worked to help them achieve a more distinguished brand.
Cedar Crest’s original brand colors were dark blue and gray. While these are a worthy combination, they lacked vibrancy which resulted in low-impact ads, website, etc. The first step we took toward improving their impact was adding a new color. After presenting various options, they settled on a vibrant shade of orange that gave the brand the burst of life it needed, while still pairing well with their original colors.
Having established the brand colors, we tackled the next big project – the website. Cedar Crest had little information on their original website regarding the specific products they offered, so we worked together with them extensively to collate the information and arrange it in an easy-to-navigate format. We utilized the updated brand colors as well as meaningful icons, header photos, and detailed messaging that helped to communicate the service and quality that Cedar Crest strives to provide to their clients.
Alongside the website project, we began working with them on their weekly ads. This involved finding the best way to clearly communicate information without confusing or overwhelming potential clients. We started this process by mapping out ad content for the upcoming weeks and months. Having established what content will be on each ad, we then find suitable photos and headlines to capture the attention of potential customers. Visual hierarchy and clear calls-to-action are vital to being noticed. In all of this, brand consistency was foremost in our design.
As we continue our relationship with Cedar Crest, we hold regular meetings to ensure we are understanding their goals and to offer our recommendations for continued brand awareness and refinement. As with all businesses, marketing a brand is a journey, and we’re happy to be working closely with Cedar Crest to help their brand be successful.
Does the brand marketing journey look daunting to you? We’d love to come work with you and help you reach your goals. Let us know how we can help.