Videography
VideographyCaptivating Video
Videos We’ve Created
Every business has a story to tell. Video is an excellent way to make that story clearer. We enjoy the challenge of creating product videos, demonstration videos, or overview videos that accomplishes those tasks. Browse the video portfolio below to see what we can deliver.
The Craft & Cloud Process
1
Schedule a Call
Schedule a free one hour consultation to discuss your marketing goals.
2
Define Project
Create a plan and tailor the details of your marketing project or strategy.
3
Empower Growth
Put the plan into action and we’ll give you the clarity you need so that you can measure growth.
Why use video?
Testimonials
Build credibility. In an increasingly artificial world, authenticity is invaluable.
Many company-listing websites like Google, Facebook, or eBay realized this early on and made it possible for customers to leave reviews. Take the testimonials from your customers to the next level and capture them in a video. The video format provides a unique opportunity to combine a display of your customer and your product or service at the same time.
Build credibility with potential customers using the testimonies of your satisfied customers.
Showcase
Are you passionate about your products? You have spent countless hours perfecting your skills and honing your craft. Capturing this dedication doesn’t just happen automatically. It is important to take the time to artfully capture the details of your products and present them in a carefully edited format. This takes some time and forethought of how and when you can capture this in a way that does your craftsmanship justice. Showing your timber frame building in the middle of bleak wintertime will distract from your craftsmanship in a negative way. Capturing your backyard hardscaping in the harsh midday sunlight rather than the gentle evening lighting will also skew a customer’s perception of your handiwork.
A video capturing your professional work needs to communicate your dedication to customer satisfaction.
Brand
At Craft & Cloud, we value quality branding. Being consistent to your brand is important–even in a video. A video is another opportunity for a customer to learn more about you and your products or services so it is important that a video reinforces the brand image you are portraying elsewhere. Colors, typography, and logo elements are important, but so are the chosen setting of the shoot, time of day, capture styles, editing style, and more. Your video should complement your brand.
Promotional
Once again, for social media or general short promotional clips, it’s important to quickly and effortlessly communicate who you are as a brand and what value you are bringing to the customer.
“If a picture is worth a thousand words, a video is a library.”
~ Srinivas Narayanan
Custom Videography Service
Why choose video branding?
Brand videography can accomplish some of the same goals as photography, while providing even more information and storytelling value. Video can increase engagement on your website by giving viewers information in a more complete and understandable format. Videos can also improve SEO value through Google video results or even YouTube discovery.
How we craft professional videography
Our video team focuses on creating authentic, high-quality videos tailored to your brand and audience. We emphasize storytelling, professional production, and alignment with marketing goals. We achieve this with experienced videographers and high-quality equipment including drones for aerial videography. Video projects can serve a wide variety of purposes, such as showcasing an overview of your company, product demonstrations, or event coverage. It can also be used to build authority through customer testimonials and social media content.
Contact us today to reach new audiences through video.